Talking Sabor

When food became the conversation.

Talking Sabor was a Hulu series created by PepsiCo to celebrate Hispanic-owned restaurants and entrepreneurs.

We built an identity around the idea behind the name: food brings people together, and conversation is part of the meal.

A hand-crafted speech bubble became the core graphic device, bringing together the warmth of food, Latin culture and Pepsi's distinctive blue.

The identity lived across the show, motion graphics, key art, Hulu assets and launch event.

Food was the subject. Conversation was the idea.