k9loft

Turning a pet store into a place dog people wanted to belong to.

K9 Loft had become much more than a pet shop. The identity hadn't.

We turned the existing name into a brand world built around dogs, with a cast of characters led by Lofty and a simple idea:

We Talk Dog.The system was designed to live everywhere-from stores and packaging to social, merchandise and events-and be easy for the team to manage themselves.

Less pet shop. More dog people.