Cocina

“We Are Cocina” is a Latin food and lifestyle platform that celebrates Latino culinary traditions, culture, and community through recipes, storytelling, and creative collaborations.

Founded by award‑winning chef Aarón Sánchez, the brand blends “food” and “Latino” to honor the deep connection between cuisine and identity. It’s not just about cooking - it’s about the journeys, memories, and experiences that food evokes, from the first bite of a chimichurri to the warmth of a family meal Cocina.

The platform’s mission is to host chefs and food lovers from across Latin America at an “open table,” sharing recipes and stories that reflect the diversity of Latino cultures while finding common threads of openness, inclusion, and connection to the earth